Lulu Rodriguez
Professor
Journalism and Mass Communication
College of Liberal Arts & Sciences
Office: 214 Hamilton Hall
Phone: 515 294-0484
E-mail: lulurod@iastate.edu
RESEARCH INTERESTS
Lulu Rodriguez designs, implements, and evaluates the impact of communication campaigns related to agriculture, renewable energy, the environment, and food safety. Her research focuses on the communication of risks related to scientific and technological breakthroughs, investigating people’s basic mental models of hazard and their opinions about innovations. Her research agenda includes examining and testing approaches that have the potential to improve society’s ability to anticipate, diagnose, prioritize, and respond to issues that confront, and often confound, risk managers.